Giving good feedback is a precious skill for any manager, but doing it is not automatic. It requires work and time, and it requires being solid enough to face difficult conversations - and for something so fundamental it should not be that hard! I’ve been on both ends of feedback - giving and receiving - several times, and I’ve spent the last few years figuring out what specific aspect can make or break the way you give feedback, and in this talk I’d like to share it with you. After this session you will have a clear idea of what factors to focus on, and a practical understanding - via examples - of what feedback should look like. As a result, you will be more comfortable with your feedback approach, and make sure that the message you need to convey will always stick and never backfire - and without pressure, conflict or unwanted attrition.